About

Women’s cycling base layer. Also perfect for running and other sports. Keeps you warm on the trails
Findra women's cycle, biking & running clothing - performance sports apparel
Findra womens cycling MTB & road cycling shorts
Findra Autumn/Winter 2015 Women's cycling clothing

FINDRA. FASHION LED, PERFORMANCE DRIVEN, BIKE WEAR AND OUTDOOR APPAREL SPECIFICALLY FOR WOMEN.

ABOUT FINDRA

Our ethos is about positivity and supporting one another. It’s about empowering and encouraging women to look good, feel good and perform to the best of their abilities through participation in outdoor sports.

Launched in December 2014, Alex Feechan – a keen mountain biker and experienced fashion designer spotted a gap in the market for well designed performance clothing and bike wear for women. As an experienced fashion designer Alex felt the products available suffered from the ‘shrink it and pink it’ approach, which is when companies just make smaller versions of men’s products, with added pink so you know they’re geared to the female consumer.

Determined to change that, Alex set about creating a range of innovative performance lifestyle clothing which fuses fashion and performance raw materials in a new and innovative way. The result: female friendly, beautifully made, quality cycling clothes.

Using high quality Italian sports merino wool, our garments are durable, practical and with natural wicking properties. Combined with the innovative seamless knitting technology, FINDRA’s ‘Made in Scotland’ performance lifestyle garments are perfect on or off the bike.

ALEX FEECHAN

Findra women's cycle, biking & running clothing - performance sports apparel

Founder Alex Feechan is an award winning Fashion designer with a 1ST Class honours degree from the renowned Heriots Watt University and an MA in fashion Textiles from the Royal College of Art London. Throughout her 20 year career Alex has worked on the knitwear for fashion houses such as Chanel, Calvin Klein and Escada.

OUR PRINCIPLES

WE BELIEVE THAT LIFE IS FOR LIVING

WE ARE ATTITUDE

We are free, happy, strong, confident. We are women. Out there.
Liberated from the humdrum.
At least for a while!

Together conquering the path, the road, the hill, the mountain. Always aiming a little higher.
Fulfilled, accomplished, achieving.

WE ARE ENVIRONMENT

Venturing out, exposed to the elements; the freshness, revelling in our wonderful world.
Hearing the forest, in awe of the silence.
Inhaling the mountain, climbing high.

Unfolding the landscape, enveloped in natural beauty.

WE AIM TO EXCEL IN EVERYTHING WE DO

WE ARE FABRIC

Fashion led. Performance driven.
Purpose-built fabrics.
Hard-working but so, yielding but durable.
Derived from nature, designed with passion.
Wind resistant, stain resistant, tough, supple, water repellent comfort.

WE ARE FASHION

We are gritty but not dirty, radical but not too. Fashionable but not fashion, simple but chic. Nature-inspired, urban-influenced.
Style with function, design with purpose. Fashion led. Performance driven.

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