Our ethos is about positivity and supporting one another. It’s about empowering and encouraging women to look good, feel good and perform to the best of their abilities through participation in outdoor sports.
Launched in December 2014, Alex Feechan – a keen mountain biker and experienced fashion designer spotted a gap in the market for well designed performance clothing and bike wear for women. As an experienced fashion designer Alex felt the products available suffered from the ‘shrink it and pink it’ approach, which is when companies just make smaller versions of men’s products, with added pink so you know they’re geared to the female consumer.
Determined to change that, Alex set about creating a range of innovative performance lifestyle clothing which fuses fashion and performance raw materials in a new and innovative way. The result: female friendly, beautifully made, quality cycling clothes.
Using high quality Italian sports merino wool, our garments are durable, practical and with natural wicking properties. Combined with the innovative seamless knitting technology, FINDRA’s ‘Made in Scotland’ performance lifestyle garments are perfect on or off the bike.